Tools
What I use.
The right tool for each job. Icons are simple symbols, not official logos.
SEO and analytics
Google Search ConsoleIndexing, queries, clicks and errors
Google Analytics 4Traffic, conversions and landing pages
AhrefsBacklinks, keywords and competitor gaps
SemrushRank tracking and keyword research
Technical and performance
Screaming FrogFull-site crawls, status codes, duplicates
Lighthouse and PageSpeedCore Web Vitals and performance audits
Schema.org and JSON-LDStructured data and validation
Chrome DevToolsRendering, network and script debugging
AI answer checksSpot-check citations in AI assistants and search
Web development
HTML, CSS, JavaScript, ReactFast, accessible, crawlable front ends
GSAPScroll and interface animation
Three.jsInteractive 3D and WebGL scenes